21 Roots Farm Website
The project
21 Roots Farm is a nonprofit that empowers adults with Intellectual and Developmental Disabilities through hands-on experiences in farming, animal care, and meaningful work.
They came to Highfive looking for more than a website refresh. They wanted a site that better reflected their mission, told their story, and made it easier for visitors to understand the many ways they could get involved.
What we did
Rather than jumping straight into design, we started with a comprehensive website audit to uncover opportunities to improve clarity, accessibility, and the overall user experience.
From there, we conducted a strategy workshop to better understand the organization’s goals, audiences, and the questions they hear most often. Those insights guided the site’s messaging, navigation, and information architecture before moving into design and development.
Finally, we created a welcoming website that reflects the heart of 21 Roots Farm while making it easier for visitors to explore programs, support the mission, and connect with the organization.
The outcome
The new website tells the 21 Roots story with greater clarity and warmth while creating a much easier experience for visitors. Whether someone wants to learn about programs, volunteer, donate, or purchase farm products, the path is now clear and intuitive.
The result is a website that reflects the organization’s mission, supports its growth, and helps more people discover the incredible work happening at 21 Roots Farm.